Social media as well as the networking platforms such as Facebook, LinkedIn and Twitter are receiving a lot of attention as the tools to attract clients and the most interesting thing is that it is really easy for spending a lot of time out there. For attracting ideally high paying clients by the power of social media, you must not forget the fact that the same kind of rules apply for the social media as they do for any traditional marketing: to give value, to build relationships!
At the core of social media, Client Attraction is all about attracting potential clients towards your business with some compelling messages and by creating such high-valued content & information, it adds real time value to your target audience and it motivates them for taking further actions to work with you. And the same things are also applied with the power of social media.
So, during using the social media, you must be clear on the strategies on how you really can tap into this new marketing world as well as still remain the client attractive. Here are some real time strategies to do so:
Have a crystal clear objective and start developing a strategy
Due to the rising popularity of social media sites like Facebook, LinkedIn and Twitter, it is really becoming easy for getting sucked into the world of “bright shiny object syndrome” as well as immediately jumping in fully by the use of these tools as a pathway for marketing your business and to attract potential clients. But, you cannot simply dive right in because everyone else is doing it. You need to have a clear objective. Is it about building your list? Is it about attracting more potential clients? Get the crystal clear picture of your end result first and then try to develop the plan accordingly.
Focus on building long-term relationship
Attracting clients is not only about the churn and burn approach for building some relationships and in social media, it’s no different. It takes some time for cultivating relationships with the potential prospects before they come up as clients. Prospects by social media want to be familiar with you as well as like you. Ultimately, they want to trust you before deciding to work with you or use your product & services. By the hidden power of social media, you can make deep connections that will help you to build the bond of trust with the person you are going to relate with. This relationship can be accelerated and expanded by the amazing power of connectivity provided by social media. But you must remember to remain focused throughout the time on that relationship or connection that you have built over time for remaining client attractive.
You don’t attract clients FROM social media
Always remember that you are attracting clients THROUGH social media not FROM social media. This attraction comes from the connections that you have established as well as the long-term values that you provide to those individuals for cultivating your relationship with them and consequently, they will be attracted towards your products & services. Never forget to focus on that fact and you will never suffer the lack of clients again.